Apollo Dialysis Clinics Hosts Kidney Health CME Programme at DAE Kalpakkam

 

Apollo Dialysis Clinics, in collaboration with the Department of Atomic Energy (DAE), successfully conducted a Continuing Medical Education (CME) programme at DAE Kalpakkam to raise awareness and share knowledge on kidney care and dialysis-related issues among the fraternity.

CME programmes are designed to keep doctors and healthcare professionals up to date with the latest medical practices. This session focused on key aspects of kidney health and was attended by over 40 medical professionals, including general physicians and specialists. The platform served as a learning forum and helped in building awareness around managing kidney diseases more effectively.

The event began with a welcome address by Dr. Mathew P. Alex, Consultant/SAG, and Dr. Meena Nair, Medical Superintendent. Two experienced nephrologists from Apollo Dialysis led the clinical sessions as below:

·         Dr. Venkatesh Rajkumar spoke on “Incidentally Detected High Creatinine – How to Proceed?” and shared crucial steps for early diagnosis and proper management of kidney function issues.

·         Dr. Shakti Ram delivered a session on “Dialysis Related Complications and their management,” offering practical tips on handling challenges during dialysis and ensuring patient safety.

The session also included introductions by Dr. Sreedevi, Consultant/SOF, and ended with a vote of thanks from Dr. Shoba Ranganathan, Consultant/SAG.

Mr. Sudhakara Rao, Chief Operating Officer, Apollo Dialysis Clinics, stated:“CME initiatives like these reflect our ongoing commitment to provide quality kidney care. By engaging with frontline medical teams through scientific dialogue, we aim to build stronger, evidence-based treatment frameworks for dialysis patients. At Apollo Dialysis Clinics, we believe that continuous medical education is not optional—it’s essential to deliver better patient outcomes, especially in a high-need specialty like nephrology

 

Britannia Milk Bikis redefine ‘bite-sized content’ with their new campaign for Tamil Nadu Day

 

Britannia Milk Bikis, The Biscuit That Grew Up in Tamil Nadu Just Said Thank You

Britannia Milk Bikis break their biscuits to celebrate Tamil Nadu Day.

To celebrate Tamil Nadu Day, Britannia Milk Bikis, one of the most loved brands in the state, has launched one of their most hyperlocal campaigns to date - ‘A Bite of TN’.

 

Conceptualised by Talented, the campaign cleverly taps into a unique cultural habit that has existed in the state for decades -  biting around the flower borders and the logo of Milk Bikis Classic, available exclusively in Tamil Nadu. This everyday habit has taken the center stage, with Britannia biting their own biscuits in the shape of Tamil Nadu’s cultural icons, brought to life through print ads, striking billboards and a film.

From Thalaivar’s glasses to Madurai malli (jasmine), ‘A Bite of TN’ features 80 billboards spread across 19 districts. These directional billboards, filtered by pincodes, point people to 80 distinct spots. A cultural curation of iconic landmarks, pop-culture legends, sub-cultures, food spots and parks, the campaign doubles up as a travel guide for all things Tamil Nadu. The print leg goes further with 13 district-specific creatives - each a starter pack to that city’s hidden gems.

This pincode approach to hyperlocal campaigns isn’t new for Britannia. Commenting on the intent for going so deep into the state’s cultural fabric, Siddharth Gupta, General Manager at Britannia, says, “Britannia Milk Bikis is part of Tamil Nadu’s traditions for generations, with close to 50% households consuming it every month during moments shared with their loved ones. We feel a deep sense of gratitude for the love Tamil Nadu has shown us, and ‘A Bite of TN’ is a small tribute to that bond. With this campaign, we are celebrating the cultural nuances that make Tamil Nadu so special, through the lens of a biscuit that’s loved and lived here. It’s our way of staying connected and further deepening our relationship with the people who’ve made Milk Bikis what it is today.”

Ria Sharma, Brand Strategy, and Aaliya Sheikh, Creative, at Talented said, “‘A Bite of TN’ is a campaign that only a brand that has grown up with the state can pull off. Along with our media partners, we plotted out over a hundred unique spots and used Google Maps to understand their proximity to our billboards. Each creative is unique and contextualized to the landmark it is located near. With every Milk Bikis and TN collaboration, we continue to push the boundaries of hyperlocal creativity every year.”

Watch the film here: https://youtu.be/JMbFaDeSD2I

Ronak Chugh, director, Rooted Films, commented, “What truly makes a place if not for its sights, sounds, scents, its people, and its spirit. That's why we celebrated Tamil Nadu, the state I was born and brought up in, with a stop-motion animation featuring bitten Milk Bikis and a vibrant folk+Kollywood+Gaana inspired song. Our favorite part? Playfully rhyming 'Dei' (an informal way to call a friend) with 'Tamil Nadu Day' in the lyrics, adding an extra layer of a relatable conversational touch.”

Britannia Milk Bikis has a deep-rooted relationship with the state of Tamil Nadu spanning decades. This hyperlocal creativity has been previously seen in campaigns like Anaivarukkum, Adengappa and Flashback Pack, which drew on regional insights celebrating the state's rich linguistic diversity and regional pride, building on the longstanding brand love and connection it has with the region

 

MiBOT is a new uprising in the field of Education

 MiBOT is a new uprising in the field of education

Mybot Ventures has created a new revolution in the field of education through robotics.

The company's chief executive, Vivek Dilip, said:

MiBOT Ventures is on a mission to bridge the gap between the learned world and industry through innovations in robotics and STEM (Science, Technology, Engineering, and Mathematics). 

MiBOT provides the best robotics solutions from India to the world. And is ready to work with India's growth as a premium innovative solution provider. 

In today's fast-growing scientific world, understanding technology is not only a necessity but also a necessity. That's why MiBOT goes beyond textbooks and offers robotics programs and products that transfigure classrooms into innovation centers.

Whether it is a kindergarten student assembling his or her first robot or a high school student programming an AI-powered bot, for the first time in India, there is a curriculum validated by an award-winning Finnish company, an amalgamation of 43 educational technology companies.

Not only in the field of education, MiBOT Ventures is using technology to help enterprises go inside, accelerate their processes, and improve automation and innovation. Also, software and hardware are provided through these classes to strengthen the thinking skills of the children. 

MiBOT specializes in advanced robotics solutions, helping businesses advance in a technology-driven world. In industries such as oil and gas, MiBOT robotics technology improves safety. Streamlines operations and reduces risks in dangerous uncertain environments.

MiBOT is designed to compete with the competition that has been produced so far. And we've created them to help solve real-world problems. 

The CEO also says that, MiBOT Ventures has created a new beginning in today's time and has come out as an engineering and technology pioneer for students and industries across the globe. Co-founder Kalaikovan Antony and financial advisor Lakshman Kumar Nazarpuri were also present at the Event

Malaysia Tourism invites Tamil Nadu Higher Education institutions to Pursue World-Class Education

A special symposium titled “Study Malaysia Academic Connect 2025” was held at the Malaysian Tourism Office located at Kodambakkam Road, Nungambakkam, Chennai on Thursday (27th) morning.

The event, organized by Malaysia Tourism in collaboration with Study Malaysia and ITK. Global Education, was presided over by Hishamuddin Mustafa, Director of Tourism Malaysia for South India and Sri Lanka. Tourism Malaysia Marketing Officer Syed welcomed the participants.

Dr. Joseph, CEO of ITK Education Group of Companies, while speaking, highlighted the need and opportunities for Tamil Nadu students to pursue international higher education.

Speaking at the event, Study Malaysia Chennai Director Thiru explained the higher education opportunities for Tamil Nadu students in renowned universities and international universities in Malaysia.

The event was attended by Tourism Malaysia Deputy Director Shahrim Tan, Bethel Group of Institutions Director Doreen Robin, Auro Education CEO Malathi, Vinayaka Mission Research Foundation Dean Dr. Martha Grisilda, SRM Institute of Science and Technology Professor Dr. Minu, Sathyabama Institute of Science and Technology Professor Dr. Nagarajan, Greenfield International School CEO Dr. Alayammal Mathew, Principal of Muhammad Sathak Engineering College Srinivasan, Director of Muhammad Sathak Engineering College Vignesh, Professor of Women's Christian College Dr. Shajini Judith Diana, Professor of Women's Christian College Dr. Angelina Sridevi, Director (Innovation) of Sai Ram Engineering Dr. Rene Robin, Founder and Editor of Puthiya Parimaanam TV Buhari Sharif and other representatives participated.

Speaking at the event, Director of Malaysian Tourism Hishamuddin Mustafa said, that it is a pleasure that Malaysia is a preferred destination for Tamil Nadu students to pursue higher education at a very low cost. This program has strengthened understanding with Tamil Nadu educational institutions.

He said that in the coming academic year, there are plans to take a delegation of Tamil Nadu educational institutions to Malaysia to learn about Malaysian higher education structures, educational tour programs for students, concessions, and cultural understanding.

Appreciating the organization and coordination of the event, Hishamuddin Mustafa, Director of Tourism Malaysia, presented a special memento to ITK Group of Companies Founder & CEO Dr. Joseph.

Director Hishamuddin Mustafa unveiled the new logo of the Malaysian Tourism Board for the year 2026, featuring two sun bears, Wira and Manja, which was received by ITK Group of Company Founder Dr. Joseph.

At the end, medals and souvenirs were presented to all the educational institution representatives at the event.