Britannia Milk Bikis redefine ‘bite-sized content’ with their new campaign for Tamil Nadu Day

 

Britannia Milk Bikis, The Biscuit That Grew Up in Tamil Nadu Just Said Thank You

Britannia Milk Bikis break their biscuits to celebrate Tamil Nadu Day.

To celebrate Tamil Nadu Day, Britannia Milk Bikis, one of the most loved brands in the state, has launched one of their most hyperlocal campaigns to date - ‘A Bite of TN’.

 

Conceptualised by Talented, the campaign cleverly taps into a unique cultural habit that has existed in the state for decades -  biting around the flower borders and the logo of Milk Bikis Classic, available exclusively in Tamil Nadu. This everyday habit has taken the center stage, with Britannia biting their own biscuits in the shape of Tamil Nadu’s cultural icons, brought to life through print ads, striking billboards and a film.

From Thalaivar’s glasses to Madurai malli (jasmine), ‘A Bite of TN’ features 80 billboards spread across 19 districts. These directional billboards, filtered by pincodes, point people to 80 distinct spots. A cultural curation of iconic landmarks, pop-culture legends, sub-cultures, food spots and parks, the campaign doubles up as a travel guide for all things Tamil Nadu. The print leg goes further with 13 district-specific creatives - each a starter pack to that city’s hidden gems.

This pincode approach to hyperlocal campaigns isn’t new for Britannia. Commenting on the intent for going so deep into the state’s cultural fabric, Siddharth Gupta, General Manager at Britannia, says, “Britannia Milk Bikis is part of Tamil Nadu’s traditions for generations, with close to 50% households consuming it every month during moments shared with their loved ones. We feel a deep sense of gratitude for the love Tamil Nadu has shown us, and ‘A Bite of TN’ is a small tribute to that bond. With this campaign, we are celebrating the cultural nuances that make Tamil Nadu so special, through the lens of a biscuit that’s loved and lived here. It’s our way of staying connected and further deepening our relationship with the people who’ve made Milk Bikis what it is today.”

Ria Sharma, Brand Strategy, and Aaliya Sheikh, Creative, at Talented said, “‘A Bite of TN’ is a campaign that only a brand that has grown up with the state can pull off. Along with our media partners, we plotted out over a hundred unique spots and used Google Maps to understand their proximity to our billboards. Each creative is unique and contextualized to the landmark it is located near. With every Milk Bikis and TN collaboration, we continue to push the boundaries of hyperlocal creativity every year.”

Watch the film here: https://youtu.be/JMbFaDeSD2I

Ronak Chugh, director, Rooted Films, commented, “What truly makes a place if not for its sights, sounds, scents, its people, and its spirit. That's why we celebrated Tamil Nadu, the state I was born and brought up in, with a stop-motion animation featuring bitten Milk Bikis and a vibrant folk+Kollywood+Gaana inspired song. Our favorite part? Playfully rhyming 'Dei' (an informal way to call a friend) with 'Tamil Nadu Day' in the lyrics, adding an extra layer of a relatable conversational touch.”

Britannia Milk Bikis has a deep-rooted relationship with the state of Tamil Nadu spanning decades. This hyperlocal creativity has been previously seen in campaigns like Anaivarukkum, Adengappa and Flashback Pack, which drew on regional insights celebrating the state's rich linguistic diversity and regional pride, building on the longstanding brand love and connection it has with the region

 

MiBOT is a new uprising in the field of Education

 MiBOT is a new uprising in the field of education

Mybot Ventures has created a new revolution in the field of education through robotics.

The company's chief executive, Vivek Dilip, said:

MiBOT Ventures is on a mission to bridge the gap between the learned world and industry through innovations in robotics and STEM (Science, Technology, Engineering, and Mathematics). 

MiBOT provides the best robotics solutions from India to the world. And is ready to work with India's growth as a premium innovative solution provider. 

In today's fast-growing scientific world, understanding technology is not only a necessity but also a necessity. That's why MiBOT goes beyond textbooks and offers robotics programs and products that transfigure classrooms into innovation centers.

Whether it is a kindergarten student assembling his or her first robot or a high school student programming an AI-powered bot, for the first time in India, there is a curriculum validated by an award-winning Finnish company, an amalgamation of 43 educational technology companies.

Not only in the field of education, MiBOT Ventures is using technology to help enterprises go inside, accelerate their processes, and improve automation and innovation. Also, software and hardware are provided through these classes to strengthen the thinking skills of the children. 

MiBOT specializes in advanced robotics solutions, helping businesses advance in a technology-driven world. In industries such as oil and gas, MiBOT robotics technology improves safety. Streamlines operations and reduces risks in dangerous uncertain environments.

MiBOT is designed to compete with the competition that has been produced so far. And we've created them to help solve real-world problems. 

The CEO also says that, MiBOT Ventures has created a new beginning in today's time and has come out as an engineering and technology pioneer for students and industries across the globe. Co-founder Kalaikovan Antony and financial advisor Lakshman Kumar Nazarpuri were also present at the Event

Malaysia Tourism invites Tamil Nadu Higher Education institutions to Pursue World-Class Education

A special symposium titled “Study Malaysia Academic Connect 2025” was held at the Malaysian Tourism Office located at Kodambakkam Road, Nungambakkam, Chennai on Thursday (27th) morning.

The event, organized by Malaysia Tourism in collaboration with Study Malaysia and ITK. Global Education, was presided over by Hishamuddin Mustafa, Director of Tourism Malaysia for South India and Sri Lanka. Tourism Malaysia Marketing Officer Syed welcomed the participants.

Dr. Joseph, CEO of ITK Education Group of Companies, while speaking, highlighted the need and opportunities for Tamil Nadu students to pursue international higher education.

Speaking at the event, Study Malaysia Chennai Director Thiru explained the higher education opportunities for Tamil Nadu students in renowned universities and international universities in Malaysia.

The event was attended by Tourism Malaysia Deputy Director Shahrim Tan, Bethel Group of Institutions Director Doreen Robin, Auro Education CEO Malathi, Vinayaka Mission Research Foundation Dean Dr. Martha Grisilda, SRM Institute of Science and Technology Professor Dr. Minu, Sathyabama Institute of Science and Technology Professor Dr. Nagarajan, Greenfield International School CEO Dr. Alayammal Mathew, Principal of Muhammad Sathak Engineering College Srinivasan, Director of Muhammad Sathak Engineering College Vignesh, Professor of Women's Christian College Dr. Shajini Judith Diana, Professor of Women's Christian College Dr. Angelina Sridevi, Director (Innovation) of Sai Ram Engineering Dr. Rene Robin, Founder and Editor of Puthiya Parimaanam TV Buhari Sharif and other representatives participated.

Speaking at the event, Director of Malaysian Tourism Hishamuddin Mustafa said, that it is a pleasure that Malaysia is a preferred destination for Tamil Nadu students to pursue higher education at a very low cost. This program has strengthened understanding with Tamil Nadu educational institutions.

He said that in the coming academic year, there are plans to take a delegation of Tamil Nadu educational institutions to Malaysia to learn about Malaysian higher education structures, educational tour programs for students, concessions, and cultural understanding.

Appreciating the organization and coordination of the event, Hishamuddin Mustafa, Director of Tourism Malaysia, presented a special memento to ITK Group of Companies Founder & CEO Dr. Joseph.

Director Hishamuddin Mustafa unveiled the new logo of the Malaysian Tourism Board for the year 2026, featuring two sun bears, Wira and Manja, which was received by ITK Group of Company Founder Dr. Joseph.

At the end, medals and souvenirs were presented to all the educational institution representatives at the event.

Gleneagles Hospital Chennai Attempt World Record with 2500+ Nurses Taking the Nurses' Pledge

Gleneagles Hospital Chennai and Association of Nurse Executives (India) Tamil Nadu Chapter, Attempt World Record with 2500+ Nurses Taking the Nurses' Pledge

#chennaiviews #medical #worldrecord ~ This world record was recognized by the Einstein World Record Institute~ In a historic and extraordinary event of nurses, Gleneagles Hospital Chennai in collaboration with the Association of Nurse Executives (India), Tamil Nadu Charter, is poised to set a new World Record as 2500 + nurses and nursing students from 146+ institutions, colleges and hospital unite in an unprecedented celebration of the nursing profession. Dr J Radhakrishnan, IAS, Additional Chief Secretary to the Government Cooperation, Food and Consumer Protection Department joined the momentous event as chief guest, where nurses came together to take the Nurses’ Pledge and form an inspiring nurses word art display of this year's international nurse’s day 2024 theme: “Our Nurses. Our Future. The Economic Power of Care.”

This event is a tribute to the unwavering commitment, care, and service of nurses, who form the backbone of healthcare systems worldwide. Dr. Jothi Clara Michael, Director of Nursing, Gleneagles Healthcare India, IHH Healthcare, Founder ANEI has led this event and the nurses pledge to reiterate professional values involving involved 2,500+ nurses forming a human chain under the theme “OUR NURSES, OUR FUTURE: THE ECONOMIC POWER OF CARE,” and collectively taking the nursing oath on 18th August 2024 at Gleneagles Health City, Chennai. The focus this year, encapsulated in the theme “Our Nurses. Our Future. The Economic Power of Care,” highlights the vital role nurses play not just in patient care but also in driving healthcare economies forward. As part of International Nurses Day 2024, the collaboration aims to shine a spotlight on the economic and social contributions of nurses, emphasizing their pivotal role in ensuring the well-being of communities. This world record was recognized by the Einstein World Record Institute.

Dr. Nageshwar Rao, CEO, Gleneagles Hospital Chennai, remarked, “This event is not only a celebration of nurses but also a recognition of their tireless efforts in delivering care and healing. By attempting this world record, we wish to honor nurses and highlight the critical role they play in the future of healthcare, both locally and globally.” By attempting this world record, Gleneagles Hospital Chennai and the Association of Nurse Executives (India) underscore the importance of recognizing nurses' dedication and the indispensable impact they have on healthcare systems globally, added Dr Nageshwar Rao

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY (DEEMED TO BE UNIVERSITY) 33rd Convocation Chennai

 Sathyabama Institute of Science and Technology is excited to celebrate its 37th anniversary

since its establishment, showcasing a strong commitment to excellence in teaching, training, and research. Over the years, the institute has consistently demonstrated its dedication to fostering a high-quality educational environment. This remarkable journey has been made possible through the collaborative efforts of all stakeholders involving students, parents, industry partners, and alumni, who have contributed significantly to the institution's growth and success. As a result of these collective endeavors, Sathyabama has achieved notable recognition in the academic landscape, proudly securing the 51st Rank among Rank among top100 Universities in India,

NIRF. This accolade not only reflects the institute's commitment to maintaining high educational standards but also underscores its ongoing efforts to provide students with the skills and knowledge necessary to excel in their respective fields. The 33rd Convocation of Sathyabama Institute of Science and Technology was held on August 18, 2024, in the Institution Auditorium, with the blessings of Founder Chancellor Honorable Dr. Jeppiaar. The ceremony was honored by the esteemed Chief Guest Mr. Ashwin Raja, Co- Founder and Chief Technology Officer of Motorq. The honorable Chancellor Dr. Mariazeena Johnson, presided over the event in the presence of President Dr. Marie Johnson. Vice President Ms. Maria Bernadette Arul Selvan, Vice President Mr. J. Arul Selvan, and Vice President Ms. Maria Catherine Johnson. During this momentous occasion, a remarkable total of 3508 undergraduate students, 644 postgraduate students, and 122 Ph.D. scholars proudly received their degrees. Among these graduates, 45 exceptional students were recognized with gold medals, celebrating their exemplary academic performances and dedication to their studies. LEARN TODAY – LEAD TOMORROW 4152 (UG-3508, PG-644,) STUDENTS RECEIVED THE DEGREES AT THE 33 rd CONVOCATION CEREMONY THAT WAS HELD ON 18 th August, 2024 AT SATHYABAMA CAMPUS Sathyabama Institute of Science and Technology has consistently demonstrated impressive placement records over the years. For the academic year 2023-24, the institution hosted 417 companies to the campus for recruitment, leading to a substantial 3,053 job offers for the students. This achievement reflects the University’s commitment to student success, with an impressive 92.72% of graduates securing placements through the campus recruitment program, as on date. The highest package offered was ₹50 LPA, while the average cost-to-company (CTC) stood at ₹5.75 LPA, showcasing the strong demand for Sathyabama graduates in the job market. Few of our Eminent Recruiters 2023-24: Accenture Digital.ai JSW Steels Sopra Steria Athena Health Digital Marveled JK Cement Sona Comstar Ab INBev EPAM MuSigma Siemens BNY Mellon Genpact Motorq TATA Communications Capgemini Godrej Natwest TCS Cognizant HCL Nokia Tredence Analytics Caterpillar HP PWC Tejas Network Deloitte Hitachi Presidio Uno Minda DevRev Holtek Renault Nissan US Technologies Devtown Hashedin Royal Sundaram Virtusa DHL Supply Chain Innoart Securin Zoho

உத்தராகண்ட் விபத்தில் சிக்கிய 41 தொழிலாளர்களின் உயிர் காத்த தரணி ஜியோடெக்

 Uttarakhand Tunnel Collapse: உத்தராகண்ட் சுரங்கப் பாதை விபத்தில் சிக்கிய 41 தொழிலாளர்களும் மீட்கப்பட்டது எப்படி? தமிழ்நாடு நாமக்கல் மாவட்டத்தை சேர்ந்த தரணி ஜியோடெக் இன்ஜினியரிங் (Dharani Geotech Engineers) நிறுவனத்தின் பங்கு என்ன? முழுமையாக பார்ப்போம்.

Uttarakhand Tunnel Collapse Vs Dharani Geotech Engineers: உத்தராகண்ட் மாநிலம் உத்தரகாசி சில்க்யாரா - தண்டல்கான் சுரங்கப்பாதையில் ஏற்பட்ட விபத்தால் சுரங்கத்தின் உள்ளே சிக்கிக்கொண்ட 41 தொழிலாளர்களின் உயிரைக் காப்பாற்றுவதற்கான முயற்சியில் தமிழ்நாட்டில் நாமக்கல்லைச் சேர்ந்த தரணி ஜியோடெக் இன்ஜினியரிங் (Dharani Geotech Engineers) நிறுவனம் முக்கியப் பங்காற்றியுள்ளது.

தரணி ஜியோடெக் இன்ஜினியரிங் நிறுவனம்

பல வெளிநாட்டு சேர்ந்த நிறுவனங்கள், இயந்திரங்கள் மற்றும் குழுக்கள் முயற்சி செய்தும் சாதிக்க முடியாமல் இருந்த நிலையில் திருச்செங்கோட்டை சேர்ந்த தரணி ஜியோடெக் இன்ஜினியரிங் நிறுவனத்தின் தொழில்நுட்ப மேன்மை, அதிநவீன இயந்திரங்கள் மற்றும் உபகரணங்களின் உதவியோடு துளையிட்டு 41 தொழிலாளர்களின் உயிர்களைக் காப்பாற்றியுள்ளனர்.

உததரகாசி சில்க்யாரா - தண்டல்கான் சுரங்கப்பாதை

‘ஆல் வெதர்’ சாலை திட்டத்தின் கீழ் தேசிய நெடுஞ்சாலை மற்றும் உள்கட்டமைப்பு மேம்பாட்டுக் கழகத்தின் மேற்பார்வையில் நவயுகா இன்ஜினியரிங் நிறுவனம் உத்தரகாசி சில்க்யாரா - தண்டல்கான் ஆகிய பகுதிகளை இணைக்கும் வகையில் சுரங்கப்பாதையைக் கட்டி வருகிறது.

சுரங்கத்தில் சிக்கி கொண்ட 41 தொழிலாளர்கள்

நவம்பர் 12 ஆம் தேதி அதிகாலை 5 மணியளவில் உத்தராகண்ட் மாநிலம் உத்தரகாசி சில்க்யாரா - தண்டல்கான் சுரங்கப்பாதையில் ஏற்பட்ட விபத்தால் 41 சுரங்கத் தொழிலாளர்கள் உள்ளேயே சிக்கி கொண்டதால், அவர்களை உடனடியாக மீட்க வேண்டும் என மீட்புக்குழு வேகமான மீட்புப் பணிகளை மேற்கொண்டது. வெவ்வேறு நாடுகளைச் சேர்ந்த நிறுவனங்களின் இயந்திரங்கள் மற்றும் மீட்புக்குழு உத்தரகாசி பகுதிக்கு வரவழைக்கப்பட்டது. 

மீட்பு பணியில் தோல்வியுற்ற இயந்திரம்

முதலில் மீட்பு பணியில் ஈடுபட்ட அமெரிக்க இயந்திரம் மீட்பு பணியில் ஈடுபடுத்தப்பட்டாலும், ஒரு கட்டத்திற்கு மேல் அந்த இயந்திரத்தால் முன்னேற்ற முடியாமல் மீட்பு பணி தடைப்பட்டது. அதாவது மூன்று நாட்கள் முயற்சி செய்தும் அமெரிக்க நிறுவனத்தால் முடியவில்லை.

தரணி ஜியோடெக் இன்ஜினியரிங் நிறுவனத்தின் வெற்றி

அதற்குப்பிறகு, திருச்செங்கோட்டை சேர்ந்த தரணி ஜியோடெக் இன்ஜினியரிங் (Dharani Geotech Engineers) நிறுவனத்திற்கு வாய்ப்பு அளிக்கப்பட்டது. இரண்டு முறை துளையிடும்போது கடுமையான இடிபாடுகள் காரணமாக முன்னேற முடியாமல் தோல்வியடைந்தார்கள். ஆனாலும் மனம் தளராத திருச்செங்கோட்டை சேர்ந்த தரணி ஜியோடெக் இன்ஜினியரிங் நிறுவனத்தின் நிபுணர்கள் குழு, மீண்டும் ஆராய்ந்து முன்னெச்சரிக்கை அளவீடுகளை எடுத்து, 8 ஆம் நாள்வாக்கில் 54 மீட்டர் துளையை வெற்றிகரமாகப் போட்டு முடித்தார்கள். 

இரண்டு முறை தோல்விக்கு பின், மூன்றாவது முயற்சியில் வெற்றியடைந்தனர். இது அங்கிருந்தவர்களுக்கு நம்பிக்கையை அளித்தது. மேலும் 41 தொழிலாளர்களை மீட்கும் முயற்சியில் திருச்செங்கோடு தரணி ஜியோடெக் இன்ஜினியரிங் நிறுவனத்தின் வெற்றி நாடு முழுவதும் பேசுபொருளாக மாறியது. 

தொழிலாளர்களை மீட்பதில் முக்கிய பங்காற்றிய தரணி ஜியோடெக் இன்ஜினியரிங்

தரணி ஜியோடெக் இன்ஜினியரிங் (Dharani Geotech Engineers) நிறுவனத்தின் நிபுணர்கள் குழு போட்ட துளை மூலம் சுரங்கத்தில் சிக்கியிருந்த 41 தொழிலாளர்களுக்கு ஆக்ஸிஜன், மருந்துகள், உணவு உட்பட முதல் உதவி பொருட்கள் கடந்த 15 நாட்களாக வழங்கப்பட்டது.

தமிழகத்துக்கும் பெருமை சேர்த்த தரணி ஜியோடெக் இன்ஜினியரிங்

சுரங்கப்பாதை விபத்து சம்பவ இடத்திற்குப் பல வெளிநாட்டு நிறுவனங்கள் மற்றும் இயந்திரங்கள் வந்தும் கூட இது போன்ற சவால் நிறைந்த பணிகளை மேற்கொள்ள தரணி ஜியோடெக் இன்ஜினியரிங் நிறுவனத்திடமிருந்த மேம்படுத்தப்பட்ட டெக்னாலஜி, அதிநவீன தொழில்நுட்பம், நிபுணத்துவம் கொண்ட குழு 41 பேரின் உயிரைக் காப்பாற்றியதோடு தமிழகத்துக்கும் பெருமை சேர்த்துள்ளனர்

Manipal Academy of Higher Education and Basketball Federation of India Forge Alliance to Propel Athletic Excellence

 Manipal Academy of Higher Education (MAHE) and Basketball Federation of India (BFI) have joined forces in a ground-breaking partnership aimed at nurturing athletic talent and fostering a culture of excellence within Indian basketball.

 

This historic collaboration between MAHE and BFI signifies a profound convergence of vision, where both entities share an unwavering dedication to not just achieving greatness but also fostering athleticism and building more resilient, empowered communities through the power of sports. It marks a pivotal moment in the trajectory of Indian basketball, where the combined expertise and resources of MAHE and BFI are poised to drive significant advancements in the sport.

 

In steadfast alignment with their commitment to holistic education, MAHE and BFI acknowledge the transformative role that athletics play in shaping well-rounded individuals. This partnership goes beyond merely honing basketball skills; it underscores the fundamental importance of sports in instilling resilience, discipline, and unwavering character in students. By integrating sports into the educational fabric, MAHE and BFI aim to equip students with the necessary tools not only to excel on the court but also to thrive in all aspects of life.

 

Dr H S Ballal - Pro Chancellor & President, Academy of General Education, MAHE emphasizes, "With the Basketball Federation of India, we are not only forming a partnership, but also fostering a common vision of greatness, athleticism, and community as we set out on this revolutionary journey. Our shared goals are to develop athletic talent, provide confidence to aspiring athletes, and motivate the next wave of champions. This partnership is a testament to our dedication to holistic education, which views athletics as a vital component in developing resilient, disciplined, and well-rounded students.

 

Dr Sharath Kumar Rao, Pro Vice-Chancellor (Health Sciences)   said that MAHE Manipal gives a lot of importance to extra-curricular activities along with curricula. With this partnership, we can achieve a significant milestone in the advancement of basketball development in India. MAHE is always ready to encourage sports and with the help of the Basketball Federation of India, we will allow our students to become successful athletes on and off the court,"

 

Dr Giridhar Kini, Registrar of MAHE Manipal was present on this occasion.

 

The event was graced by the presence of Mr. Aadhav Arjuna, President - Basketball Federation of India (BFI), and Shyam Adithya, Chief Financial Officer of BFI. Aadhav Arjuna, a former professional player, leads BFI with a vision for holistic athlete development and infrastructure enhancement. Shyam Adithya, a seasoned Chartered Accountant, brings over 15 years of global experience in driving digital transformation Together, they aim to propel Indian basketball to international prominence.

 

Excited about the partnership, Aadhav Arjuna, President - Basketball Federation of India (BFI), commented, "In our objective to promote basketball as more than just a sport, but as a means of personal development, community involvement, and national pride, our cooperation with MAHE represents a critical turning point. With this partnership, we hope to foster an environment of greatness by offering ambitious athletes’ access to top-notch facilities, knowledgeable coaching, and academic support to help them succeed on and off the court. Together, we're dedicated to developing the next wave of basketball talent and giving them the tools, they need to skilfully, passionately, and honourably represent India on the world stage".

 

The alliance between Manipal Academy of Higher Education and Basketball Federation of India marks a significant milestone in the advancement of basketball development in India. Together, they are poised to revolutionize the sports landscape, empower aspiring athletes, and propel India towards athletic excellence.